By Gregorio Bettiza and Emiliano Alessandri

With the primaries in the Republican Party well underway, the campaign season has finally gained momentum. The President’s recent State of the Union address left no doubt that Obama has shed his presidential “coolness” to re-gain the passion of the campaigner. From now on, America will be increasingly absorbed by the process of choosing its next president. With each election comes a new level of spending, scrutiny of the candidates’ public record and private life, media coverage, and, no less important, drama and entertainment. The main networks such as Fox News and CNN have already set the stage for what they will broadcast once more as a “historical election” – with all the hammering insistence that 24-hour news channels are capable of. Nothing less than “America’s destiny”, commentators and presidential contenders like to repeat, will be decided on November 6, 2012…


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